Case Study 3


LUMA
An Upscale, Casual American Kitchen Where The Fare Speaks For Itself
"Luma on Park's modern American menu does not disappoint."
-USA Today
Upbeat without being uptight, the rich interior of LUMA beckons guests inside with its deep woods and luxurious leather chairs and trimmings. Guests are greeted by a chic, intimate lounge and bar. An open kitchen and chef's table are situated at the back of the spacious dining room, drawing all eyes to the main event. And to bring the "outdoors inside," the floor consists of seashell crushed terrazzo. Outside, the patio wraps around the exterior of the building on two sides. There is also a private dining area, which includes state-of-the art audiovisual equipment to make social and business gatherings a complete success.
What We Did
  • Concept Development and Design
  • Business Plans
  • Site Selection
  • Budgeting
  • Market Research
  • Construction Management
  • Key Management Recruitment
  • Menu Development
  • Training and Development
  • Chef and Management Recruiting
  • Running the day-to-day business
  • Payroll
  • Human Resources
  • Concept PnL responsibilities
  • Vendor relations
  • Branding
  • Design
  • Website Design and Management








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